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Bills from the 2009–10 session

Assembly Bill 699

Exempting wellness programs from unfair trade or marketing practices

Topics: Insurance, Trade practice

Became law

The governor signed it on May 11, 2010. It's ⁠.

  1. Introduced, passed

    Feb 3, 2010

  2. Committee, passed

    Approved

  3. Assembly vote, passed

    Passed Apr 13, 2010

  4. Senate vote, passed

    Passed Apr 15, 2010

  5. Governor, passed

    Signed

  6. Law, here now

    2009 Wisconsin Act 275

Latest entry in the official record, May 13, 2010: “Published 5-25-2010”

Read the bill

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What it does

Summary by the , the Legislature's nonpartisan drafting office. It's their wording, not ours.

Under current law, an insurer may not engage in any of the following unfair trade or marketing practices: inducing a person to enter into an insurance contract by offering benefits not specified in the policy; making an agreement of insurance that is not clearly expressed in the policy; unfairly discriminating among insureds by charging different premiums or by offering different terms of coverage except on the basis of classifications related to the nature and degree of risk covered or the expenses involved; attempting to influence an employer to refuse employment of an individual or discharge an employee; or committing any unfair trade practice that the commissioner defines by rule.

This bill allows an insurer to advertise, market, offer, or operate a wellness program without violating an unfair trade or marketing practice. A wellness program is designed to promote health or prevent disease by offering a reward to insured individuals. If a wellness program contains no conditions for obtaining a reward based on an individual satisfying a standard that is related to a health factor, the wellness program is exempt from unfair trade or marketing practice laws if participation in the program is available to all similarly situated individuals.

Read the full summary

Alternately, a wellness program that is based on an individual satisfying a standard that is related to a health factor is exempt from unfair trade or marketing practice laws if it has all of the following qualities: the reward does not exceed 20 percent of the cost of the coverage under the plan; the program is reasonably designed to promote health or prevent disease; all eligible individuals have the opportunity to qualify for the reward at least once per year; and the reward is available to all similarly situated individuals.

Who's behind it

20 lawmakers are its ⁠. 13 are Democrats and 6 are Republicans. 1 has no party on record.

9 more lawmakers ⁠.

See all 29 names

Authors (20)

Signed on in support (9)

What it would cost

State agencies filed a . Each opens as a PDF from the Legislature.

How lawmakers voted

There was one vote on this bill.

Assembly Committee on Insurance vote to recommend it

Passed, 10 to 0 · Mar 17, 2010

No member-by-member record exists for this vote. Committee votes and some older sessions record totals only.

Official motion: “Report passage recommended by committee on Insurance, Ayes 10, Noes 0”. Official record · This vote on its own page

What happened

  1. May 13, 2010

    The new law was published.

  2. May 11, 2010

    The governor signed it. It became 2009 Wisconsin Act 275.

  3. May 10, 2010

    Sent to the governor.

  4. Apr 15, 2010

    The Senate passed it too.

  5. Apr 14, 2010

    Sent to the Senate Committee on Health, Health Insurance, Privacy, Property Tax Relief, and Revenue.

  6. Apr 14, 2010

    The Senate received it.

  7. Apr 13, 2010

    The Assembly passed it.

  8. Apr 12, 2010

    1 more representative signed on in support.

  9. Mar 17, 2010

    Sent to the Assembly Committee on Rules.

  10. Mar 17, 2010

    The committee voted to recommend passing it, 10 to 0.

  11. Feb 18, 2010

    A state agency sent in its estimate of the cost.

  12. Feb 11, 2010

    The committee held a public hearing.

  13. Feb 3, 2010

    Sent to the Assembly Committee on Insurance.

  14. Feb 3, 2010

    Introduced in the Assembly.

See the official record, word for word
  1. Feb 3, 2010 · Assembly

    Introduced by Representatives Zigmunt, Barca, Benedict, Cullen, Jorgensen, Kaufert, Molepske Jr., Montgomery, Nygren, Pasch, Ripp, Roys, Shilling, Sinicki, Soletski, Turner, Van Roy, Vos, Vruwink and Zepnick;Cosponsored by Senators Sullivan, Cowles, Darling, Hansen, Lazich, Schultz, Taylor and Wirch

  2. Feb 3, 2010 · Assembly

    Read first time and referred to committee on Insurance

  3. Feb 11, 2010 · Assembly

    Public hearing held

  4. Feb 18, 2010 · Assembly

    Fiscal estimate received

  5. Mar 11, 2010 · Assembly

    Executive action taken

  6. Mar 17, 2010 · Assembly

    Report passage recommended by committee on Insurance, Ayes 10, Noes 0

  7. Mar 17, 2010 · Assembly

    Referred to committee on Rules

  8. Apr 7, 2010 · Assembly

    Placed on calendar 4-13-2010 by committee on Rules

  9. Apr 12, 2010 · Assembly

    Representative Ballweg added as a coauthor

  10. Apr 13, 2010 · Assembly

    Read a second time

  11. Apr 13, 2010 · Assembly

    Ordered to a third reading

  12. Apr 13, 2010 · Assembly

    Rules suspended

  13. Apr 13, 2010 · Assembly

    Read a third time and passed

  14. Apr 13, 2010 · Assembly

    Ordered immediately messaged

  15. Apr 14, 2010 · Senate

    Received from Assembly

  16. Apr 14, 2010 · Senate

    Read first time and referred to committee on Health, Health Insurance, Privacy, Property Tax Relief, and Revenue

  17. Apr 15, 2010 · Senate

    Rules suspended to withdraw from committee on Health, Health Insurance, Privacy, Property Tax Relief, and Revenue and take up

  18. Apr 15, 2010 · Senate

    Read a second time

  19. Apr 15, 2010 · Senate

    Ordered to a third reading

  20. Apr 15, 2010 · Senate

    Rules suspended

  21. Apr 15, 2010 · Senate

    Read a third time and concurred in

  22. Apr 15, 2010 · Senate

    Ordered immediately messaged

  23. Apr 15, 2010 · Assembly

    Received from Senate concurred in

  24. Apr 20, 2010 · Assembly

    Report correctly enrolled

  25. May 10, 2010 · Assembly

    Presented to the Governor on 5-10-2010

  26. May 11, 2010 · Assembly

    Report approved by the Governor on 5-11-2010. 2009 Wisconsin Act 275

  27. May 13, 2010 · Assembly

    Published 5-25-2010

Terms on this page

Wisconsin Act

The number a bill gets when it becomes law, like 2025 Wisconsin Act 12.

Official term: Act. More in the glossary

Legislative Reference Bureau

The Legislature's nonpartisan office that drafts bills and writes the summary at the top of each one.

Official term: LRB analysis. More in the glossary

Author

A lawmaker who formally puts a bill forward. The text itself is drafted by the Legislative Reference Bureau.

Official term: Author, coauthor. More in the glossary

Signed on in support

Lawmakers who back a bill without being one of its authors, often from the other chamber.

Official term: Cosponsor. More in the glossary

Cost estimate

A state agency's estimate of what a bill would cost or save.

Official term: Fiscal estimate. More in the glossary

Roll call

A vote where each lawmaker's yes or no is recorded by name.

Official term: Roll call vote. More in the glossary

From the Wisconsin Legislature's official record, checked Sep 15, 2026. See the source

Wisconsin Act

The number a bill gets when it becomes law, like 2025 Wisconsin Act 12.

Official term: Act

Legislative Reference Bureau

The Legislature's nonpartisan office that drafts bills and writes the summary at the top of each one.

Official term: LRB analysis

Author

A lawmaker who formally puts a bill forward. The text itself is drafted by the Legislative Reference Bureau.

Official term: Author, coauthor

Signed on in support

Lawmakers who back a bill without being one of its authors, often from the other chamber.

Official term: Cosponsor

Cost estimate

A state agency's estimate of what a bill would cost or save.

Official term: Fiscal estimate

Roll call

A vote where each lawmaker's yes or no is recorded by name.

Official term: Roll call vote