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Bills from the 2009–10 session

Senate Bill 560

Prohibiting advertising the price of merchandise as reduced by an available rebate unless the rebate is provided at the time of purchase

Topics: Advertisement: Fraudulent, Mercantile establishment, Trade practice

Stopped in committee

It had a but no committee vote, so it never came up for a vote. To try again, a lawmaker would have to start a new bill.

  1. Introduced, passed

    Feb 26, 2010

  2. Committee, stopped here

    Stopped here. It had a hearing but no committee vote.

  3. Senate vote, not reached

  4. Assembly vote, not reached

  5. Governor, not reached

  6. Law, not reached

Latest entry in the official record, Apr 28, 2010: “Failed to pass pursuant to ⁠”

It sat with the Senate Committee on Small Business, Emergency Preparedness, Technical Colleges, and Consumer Protection.

Read the bill

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What it would have done

Summary by the , the Legislature's nonpartisan drafting office. It's their wording, not ours.

Current law generally prohibits untrue, deceptive, or misleading advertising for real estate, merchandise, securities, employment, or services. Current law also identifies specific practices as prohibited deceptive advertising. The Department of Agriculture, Trade and Consumer Protection enforces the current provisions and investigates violations. Violators are generally subject to a forfeiture of $50 to $100 for each violation. Also under current law, a person who suffers pecuniary loss as a result of a violation may bring an action against the violator to recover the amount of the loss and attorney fees.

This bill identifies another practice that constitutes deceptive advertising.

Read the full summary

Under the bill, it is deceptive advertising to advertise the price of merchandise as reduced by an available rebate of a portion of the purchase price unless the rebate is provided to the purchaser at the time of purchase.

Who's behind it

2 senators are its ⁠. All 2 are Democrats.

3 more lawmakers ⁠.

See all 5 names

Authors (2)

Signed on in support (3)

What happened

  1. Apr 28, 2010

    The session ended, and the bill died with it.

  2. Mar 23, 2010

    1 more representative signed on in support.

  3. Mar 16, 2010

    The committee held a public hearing.

  4. Feb 26, 2010

    Sent to the Senate Committee on Small Business, Emergency Preparedness, Technical Colleges, and Consumer Protection.

  5. Feb 26, 2010

    Introduced in the Senate.

See the official record, word for word
  1. Feb 26, 2010 · Senate

    Introduced by Senators Lehman and Taylor;Cosponsored by Representatives Pope-Roberts, Turner and Knodl

  2. Feb 26, 2010 · Senate

    Read first time and referred to committee on Small Business, Emergency Preparedness, Technical Colleges, and Consumer Protection

  3. Mar 16, 2010 · Senate

    Public hearing held

  4. Mar 23, 2010 · Senate

    Representative A. Williams added as a cosponsor

  5. Mar 31, 2010 · Senate

    Representative Knodl withdrawn as a cosponsor

  6. Apr 28, 2010 · Senate

    Failed to pass pursuant to Senate Joint Resolution 1

Terms on this page

Committee

A small group of lawmakers that looks at a bill first. Most bills never leave committee.

More in the glossary

Public hearing

A meeting where anyone can speak to a committee about a bill, or send written comments.

More in the glossary

Senate Joint Resolution 1

The session's calendar. Any bill not passed by its last voting day dies.

Official term: Failed to pass pursuant to SJR 1. More in the glossary

Legislative Reference Bureau

The Legislature's nonpartisan office that drafts bills and writes the summary at the top of each one.

Official term: LRB analysis. More in the glossary

Author

A lawmaker who formally puts a bill forward. The text itself is drafted by the Legislative Reference Bureau.

Official term: Author, coauthor. More in the glossary

Signed on in support

Lawmakers who back a bill without being one of its authors, often from the other chamber.

Official term: Cosponsor. More in the glossary

From the Wisconsin Legislature's official record, checked Sep 15, 2026. See the source

Committee

A small group of lawmakers that looks at a bill first. Most bills never leave committee.

Public hearing

A meeting where anyone can speak to a committee about a bill, or send written comments.

Senate Joint Resolution 1

The session's calendar. Any bill not passed by its last voting day dies.

Official term: Failed to pass pursuant to SJR 1

Legislative Reference Bureau

The Legislature's nonpartisan office that drafts bills and writes the summary at the top of each one.

Official term: LRB analysis

Author

A lawmaker who formally puts a bill forward. The text itself is drafted by the Legislative Reference Bureau.

Official term: Author, coauthor

Signed on in support

Lawmakers who back a bill without being one of its authors, often from the other chamber.

Official term: Cosponsor