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Bills from the 2009–10 session

Senate Bill 572

Suitability of annuity contracts and granting rule-making authority

Topics: Insurance, Insurance: Commissioner, Office of

Became law

The governor signed it on May 14, 2010. It's ⁠.

  1. Introduced, passed

    Feb 26, 2010

  2. Committee, passed

    Approved

  3. Senate vote, passed

    Passed Apr 13, 2010

  4. Assembly vote, passed

    Passed Apr 22, 2010

  5. Governor, passed

    Signed

  6. Law, here now

    2009 Wisconsin Act 343

Latest entry in the official record, May 17, 2010: “Published 5-27-2010”

Read the bill

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What it does

Summary by the , the Legislature's nonpartisan drafting office. It's their wording, not ours.

Under current law, an insurance intermediary (intermediary), or insurer if no intermediary is involved, may not recommend to a consumer the purchase of an annuity, or recommend to a consumer the exchange of an annuity that results in an insurance transaction, unless the intermediary or insurer has reasonable grounds to believe that the recommendation is suitable for the consumer based on facts disclosed by the consumer as to his or her investments, other insurance products, and financial situation and needs. Before making a recommendation, the intermediary or insurer must make reasonable efforts to obtain information from the consumer about his or her financial status, tax status, and investment objectives. Current law requires insurers to have a system for supervising annuity transaction recommendations and provides certain requirements with which the supervisory system must comply. The commissioner of insurance (commissioner) may order an insurer or intermediary to take corrective action if a consumer is harmed by a violation of the provisions regulating annuity transaction recommendations, and the commissioner may promulgate rules to reduce or eliminate penalties for violations of the provisions if, after a violation is discovered, corrective action is promptly taken for the consumer.

This bill makes various changes to the annuity transaction provisions. The bill adds types of information that an insurer or insurance intermediary must consider when determining whether a recommendation to a consumer for the purchase, exchange, or replacement of an annuity is suitable (suitability information), such as the consumer's risk tolerance, liquidity needs, intended use of the annuity, and financial time horizon. In addition, the bill requires that the consumer have been reasonably informed of various specified features of the annuity; that the consumer would benefit from certain features of the annuity, such as tax-deferred growth; that the annuity as a whole is suitable; and that, in the case of an exchange or replacement, the transaction as a whole is suitable for the particular consumer, including taking into account such things as whether the consumer will incur a surrender charge or be subject to increased fees. While the intermediary or insurer must still make reasonable efforts to obtain the consumer's suitability information before making a recommendation, an insurer is prohibited from issuing an annuity that is recommended unless it is reasonable to believe that the annuity is suitable, based on the consumer's suitability information. The bill requires an intermediary or insurer, at the time of a sale, to make a record of any recommendation that was made; to obtain the consumer's signature that he or she refused to provide suitability information, if that is the case; and to obtain a signed statement from the consumer that the consumer is entering into an annuity transaction that was not recommended by the insurer or intermediary, if that is the case. The bill prohibits an intermediary from dissuading, or attempting to dissuade, a consumer from truthfully responding to a request for confirmation of suitability information or from filing a complaint or from cooperating with the investigation of a complaint.

Read the full summary

The bill expands on what is required for an insurer's system for supervising annuity transaction recommendations. Under the bill, an insurer must maintain reasonable procedures to inform intermediaries of the statutory requirements for annuity transactions, including incorporating the requirements into training manuals; establish standards for requiring intermediaries to comply with training requirements; provide intermediaries with product-specific training; maintain procedures for reviewing each recommendation before the issuance of an annuity to ensure that there is a reasonable basis to determine that a recommendation is suitable; and maintain reasonable procedures to detect recommendations that are not suitable.

The bill prohibits an intermediary from soliciting the sale of an annuity product unless the intermediary has adequate knowledge of the product to recommend it and establishes intermediary training requirements related to selling annuities. An intermediary who sells annuity products must complete a one-time training course that qualifies for at least four continuing education credits and that includes information on such topics as the types and classifications of annuities; how fixed, variable, and indexed annuity contract provisions affect consumers; taxation of annuities; appropriate sales practices; and disclosure requirements. Both the course and course provider, which must be registered as a continuing education provider in this state, must be approved by the commissioner. An insurer must verify that an intermediary has completed the course before allowing the intermediary to sell an annuity product for the insurer.

Under the bill, the commissioner retains the authority to promulgate rules to reduce or eliminate penalties for violations of the provisions if corrective action is promptly taken for the consumer. In addition, the commissioner may reduce or eliminate a penalty if the violation is not a part of a pattern or practice.

Who's behind it

Bob Wirch, a Democrat, is its ⁠.

4 more lawmakers ⁠.

See all 5 names

Author (1)

Signed on in support (4)

Versions and amendments

Every text the Legislature printed for this bill, including proposed changes. Each opens on the Legislature's site.

How lawmakers voted

There was one vote on this bill.

Senate Committee on Small Business vote to recommend it

Passed, 5 to 0 · Mar 16, 2010

No member-by-member record exists for this vote. Committee votes and some older sessions record totals only.

Official motion: “Report passage recommended by committee on Small Business, Emergency Preparedness, Technical Colleges, and Consumer Protection, Ayes 5, Noes 0”. Official record · This vote on its own page

What happened

  1. May 17, 2010

    The new law was published.

  2. May 14, 2010

    The governor signed it. It became 2009 Wisconsin Act 343.

  3. May 11, 2010

    Sent to the governor.

  4. Apr 22, 2010

    The Assembly passed it too.

  5. Apr 14, 2010

    Sent to the Assembly Committee on Rules.

  6. Apr 14, 2010

    The Assembly received it.

  7. Apr 13, 2010

    The Senate passed it.

  8. Apr 13, 2010

    The Senate adopted it.

  9. Mar 16, 2010

    The committee voted to recommend passing it, 5 to 0.

  10. Mar 9, 2010

    The committee held a public hearing.

  11. Feb 26, 2010

    Sent to the Senate Committee on Small Business, Emergency Preparedness, Technical Colleges, and Consumer Protection.

  12. Feb 26, 2010

    Introduced in the Senate.

See the official record, word for word
  1. Feb 26, 2010 · Senate

    Introduced by Senator Wirch;Cosponsored by Representatives Cullen, Molepske Jr., Turner and A. Williams

  2. Feb 26, 2010 · Senate

    Read first time and referred to committee on Small Business, Emergency Preparedness, Technical Colleges, and Consumer Protection

  3. Mar 9, 2010 · Senate

    Public hearing held

  4. Mar 16, 2010 · Senate

    Executive action taken

  5. Mar 16, 2010 · Senate

    Report passage recommended by committee on Small Business, Emergency Preparedness, Technical Colleges, and Consumer Protection, Ayes 5, Noes 0

  6. Mar 16, 2010 · Senate

    Available for scheduling

  7. Apr 8, 2010 · Senate

    Placed on calendar 4-13-2010 pursuant to Senate Rule 18(1)

  8. Apr 12, 2010 · Senate

    Senate amendment 1 offered by Senator Wirch

  9. Apr 13, 2010 · Senate

    Read a second time

  10. Apr 13, 2010 · Senate

    Senate amendment 1 adopted

  11. Apr 13, 2010 · Senate

    Ordered to a third reading

  12. Apr 13, 2010 · Senate

    Rules suspended

  13. Apr 13, 2010 · Senate

    Read a third time and passed

  14. Apr 13, 2010 · Senate

    Ordered immediately messaged

  15. Apr 14, 2010 · Assembly

    Received from Senate

  16. Apr 14, 2010 · Assembly

    Read first time and referred to committee on Rules

  17. Apr 20, 2010 · Assembly

    Made a special order of business at 11:49 A.M. on 4-22-2010 pursuant to Assembly Resolution 26

  18. Apr 22, 2010 · Assembly

    Read a second time

  19. Apr 22, 2010 · Assembly

    Ordered to a third reading

  20. Apr 22, 2010 · Assembly

    Rules suspended

  21. Apr 22, 2010 · Assembly

    Read a third time and concurred in

  22. Apr 22, 2010 · Assembly

    Ordered immediately messaged

  23. Apr 23, 2010 · Senate

    Received from Assembly concurred in

  24. May 6, 2010 · Senate

    Report correctly enrolled on 5-6-2010

  25. May 11, 2010 · Senate

    Presented to the Governor on 5-11-2010

  26. May 14, 2010 · Senate

    Report approved by the Governor on 5-13-2010. 2009 Wisconsin Act 343

  27. May 17, 2010 · Senate

    Published 5-27-2010

Terms on this page

Wisconsin Act

The number a bill gets when it becomes law, like 2025 Wisconsin Act 12.

Official term: Act. More in the glossary

Legislative Reference Bureau

The Legislature's nonpartisan office that drafts bills and writes the summary at the top of each one.

Official term: LRB analysis. More in the glossary

Author

A lawmaker who formally puts a bill forward. The text itself is drafted by the Legislative Reference Bureau.

Official term: Author, coauthor. More in the glossary

Signed on in support

Lawmakers who back a bill without being one of its authors, often from the other chamber.

Official term: Cosponsor. More in the glossary

Roll call

A vote where each lawmaker's yes or no is recorded by name.

Official term: Roll call vote. More in the glossary

From the Wisconsin Legislature's official record, checked Sep 15, 2026. See the source

Wisconsin Act

The number a bill gets when it becomes law, like 2025 Wisconsin Act 12.

Official term: Act

Legislative Reference Bureau

The Legislature's nonpartisan office that drafts bills and writes the summary at the top of each one.

Official term: LRB analysis

Author

A lawmaker who formally puts a bill forward. The text itself is drafted by the Legislative Reference Bureau.

Official term: Author, coauthor

Signed on in support

Lawmakers who back a bill without being one of its authors, often from the other chamber.

Official term: Cosponsor

Roll call

A vote where each lawmaker's yes or no is recorded by name.

Official term: Roll call vote