AB 969

This bill prohibits a limited services pregnancy center from making or

distributing an advertisement that contains an untrue or misleading statement

related to the services the pregnancy center offers to clients or from making or

distributing a misleading or untrue statement concerning the services the pregnancy

center offers as part of a plan not to perform those services. This bill defines a limited

services pregnancy center as a pregnancy services center that does not directly

provide or make referrals for abortions or emergency contraception to individuals

seeking services at the pregnancy services center.

Under the bill, if a court finds that a limited services pregnancy center made

or distributed an advertisement that contains an untrue or misleading statement or

made or distributed a misleading or untrue statement concerning the services it

offers as part of a plan not to perform those services, the court may assess a forfeiture

on the limited services pregnancy center, require the limited services pregnancy

center to reimburse the attorney general or district attorney for the expenses of the

investigation and prosecution, and issue an injunction that requires any of the

following:

1. That the limited services pregnancy center pay for and distribute corrective

advertising.

2. That the limited services pregnancy center post a notice that is readily visible

to clients that states whether there is a licensed physician on staff at the center and

whether the center offers abortions, emergency contraception, or referrals for

abortions or emergency contraception.

3. Other relief that the court considers necessary to remedy the adverse effects

on women seeking pregnancy-related services.