Senate Bill 710
Information disclosure by online marketplaces related to high-volume sellers and granting rule-making authority. (FE)
Stopped in committee
It never got a , so it never came up for a vote. To try again, a lawmaker would have to start a new bill.
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Introduced, passed
Nov 19, 2021
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Committee, stopped here
Stopped here. No public hearing was held.
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Senate vote, not reached
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Assembly vote, not reached
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Governor, not reached
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Law, not reached
Latest entry in the official record, Mar 15, 2022: “Failed to pass pursuant to ”
It never got a hearing in the Senate Committee on Government Operations, Legal Review and Consumer Protection. See every bill that never got a hearing this session.
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Terms on this page
Committee
A small group of lawmakers that looks at a bill first. Most bills never leave committee.
Public hearing
A meeting where anyone can speak to a committee about a bill, or send written comments.
Senate Joint Resolution 1
The session's calendar. Any bill not passed by its last voting day dies.
Official term: Failed to pass pursuant to SJR 1. More in the glossary
Legislative Reference Bureau
The Legislature's nonpartisan office that drafts bills and writes the summary at the top of each one.
Official term: LRB analysis. More in the glossary
Author
A lawmaker who formally puts a bill forward. The text itself is drafted by the Legislative Reference Bureau.
Official term: Author, coauthor. More in the glossary
Signed on in support
Lawmakers who back a bill without being one of its authors, often from the other chamber.
Official term: Cosponsor. More in the glossary
Cost estimate
A state agency's estimate of what a bill would cost or save.
Official term: Fiscal estimate. More in the glossary
What it would have done
Summary by the , the Legislature's nonpartisan drafting office. It's their wording, not ours.
This bill establishes various requirements related to third-party sellers and the online marketplaces through which they sell consumer products. Under the bill, third-party sellers who complete at least 200 sales through a particular online marketplace over a 12-month period that have a total revenue of at least $20,000 are considered “high-volume third-party sellers” and must disclose their full name, physical address, telephone number, and email address and certain banking information to the online marketplace. Online marketplaces must verify this information and annually check with high-volume third-party sellers for updated information. If a high-volume third-party seller fails to respond within 10 days to an inquiry for updated information, an online marketplace must suspend the seller from participating on its marketplace.
The bill also requires online marketplaces to conspicuously disclose high-volume third-party sellers' contact information to consumers, subject to certain exceptions. If a high-volume third-party seller is an individual, the individual may prevent the online marketplace from disclosing the individual's residential address and personal telephone number. Under the bill, online marketplaces must also provide a mechanism for consumers to report electronically or by telephone suspicious marketplace activity by a high-volume third-party seller.
Read the full summary Show less
The Department of Agriculture, Trade and Consumer Protection enforces the bill's requirements and may promulgate rules necessary for implementing the bill.
A violation of the bill's requirements is an unfair trade practice. Under current law, DATCP may issue special orders against a person enjoining the use of any unfair trade practice and may commence an action in court to restrain a person from violating a special order. The bill also prohibits cities, villages, towns, and counties from enacting or enforcing their own requirements related to requiring online marketplaces to verify information involving high-volume third-party sellers or to disclose information to consumers.
Who's behind it
3 senators are its . All 3 are Republicans.
9 more lawmakers .
See all 12 names Hide the names
Authors (3)
- Mary Felzkowski · Republican, Senate
- Roger Roth · Republican, Senate
- Van Wanggaard · Republican, Senate
Signed on in support (9)
- Alex Dallman · Republican, Assembly
- Barbara Dittrich · Republican, Assembly
- Rick Gundrum · Republican, Assembly
- Jeff Mursau · Republican, Assembly
- Lisa Subeck · Democrat, Assembly
- Rob Summerfield · Republican, Assembly
- Rob Swearingen · Republican, Assembly
- Jeremy Thiesfeldt · Republican, Assembly
- Ron Tusler · Republican, Assembly
What it would cost
State agencies filed a . Each opens as a PDF from the Legislature.
What happened
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Mar 15, 2022
The session ended, and the bill died with it.
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Jan 10, 2022
A state agency sent in its estimate of the cost.
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Nov 19, 2021
Sent to the Senate Committee on Government Operations, Legal Review and Consumer Protection.
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Nov 19, 2021
Introduced in the Senate.
See the official record, word for word Hide the official record
- Nov 19, 2021 · Senate
Introduced by Senators Roth, Felzkowski and Wanggaard; cosponsored by Representatives Dallman, Summerfield, Dittrich, Gundrum, Mursau, Subeck, Thiesfeldt, Swearingen and Tusler
- Nov 19, 2021 · Senate
Read first time and referred to Committee on Government Operations, Legal Review and Consumer Protection
- Jan 10, 2022 · Senate
Fiscal estimate received
- Mar 15, 2022 · Senate
Failed to pass pursuant to Senate Joint Resolution 1
Terms on this page
Committee
A small group of lawmakers that looks at a bill first. Most bills never leave committee.
Public hearing
A meeting where anyone can speak to a committee about a bill, or send written comments.
Senate Joint Resolution 1
The session's calendar. Any bill not passed by its last voting day dies.
Official term: Failed to pass pursuant to SJR 1. More in the glossary
Legislative Reference Bureau
The Legislature's nonpartisan office that drafts bills and writes the summary at the top of each one.
Official term: LRB analysis. More in the glossary
Author
A lawmaker who formally puts a bill forward. The text itself is drafted by the Legislative Reference Bureau.
Official term: Author, coauthor. More in the glossary
Signed on in support
Lawmakers who back a bill without being one of its authors, often from the other chamber.
Official term: Cosponsor. More in the glossary
Cost estimate
A state agency's estimate of what a bill would cost or save.
Official term: Fiscal estimate. More in the glossary
From the Wisconsin Legislature's official record, checked Sep 15, 2026. See the source
Committee
A small group of lawmakers that looks at a bill first. Most bills never leave committee.
Public hearing
A meeting where anyone can speak to a committee about a bill, or send written comments.
Senate Joint Resolution 1
The session's calendar. Any bill not passed by its last voting day dies.
Official term: Failed to pass pursuant to SJR 1
Legislative Reference Bureau
The Legislature's nonpartisan office that drafts bills and writes the summary at the top of each one.
Official term: LRB analysis
Signed on in support
Lawmakers who back a bill without being one of its authors, often from the other chamber.
Official term: Cosponsor
Cost estimate
A state agency's estimate of what a bill would cost or save.
Official term: Fiscal estimate