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Bills · 2023-2024 Regular Session

AB 664

Became law Official bill text Atom feed

Relating to: disclosures regarding content generated by artificial intelligence in political advertisements, granting rule-making authority, and providing a penalty. (FE)

Data processing Elections — Advertising Ethics commission Forfeiture

  1. Introduced, completed
  2. Passes Assembly, completed
  3. Passes Senate, completed
  4. Governor signs, completed
  5. Law, completed

Unfamiliar terms? Glossary

What this bill does

Plain-language analysis by the nonpartisan Legislative Reference Bureau

This bill requires that any audio or video communication that is paid for by a

candidate committee, legislative campaign committee, political action committee,

independent expenditure committee, political party, recall committee, or

referendum committee with a contribution or disbursement make certain

disclosures if the communication contains synthetic media. The bill defines

“synthetic media” as audio or video content substantially produced by means of

generative artificial intelligence.

Under the bill, every audio communication paid for with a contribution or

disbursement that contains synthetic media must include at both the beginning and

the end of the communication the words “Contains content generated by AI.”

Similarly, the bill provides that every video communication paid for with a

contribution or disbursement must include throughout the duration of each portion

of the communication containing synthetic media, in writing that is readable,

legible, and readily accessible, the words “This video content generated by AI” if the

video includes video synthetic media only, “This audio content generated by AI” if the

video includes audio synthetic media only, or “This content generated by AI” if the

video includes both video and audio synthetic media.

The bill imposes a forfeiture of up to $1,000 for each violation of the bill's

requirements and authorizes the Ethics Commission to adopt rules creating limited

exceptions to those requirements.

What it would cost

Fiscal estimates filed by state agencies, as official PDFs

Sponsors

Introduced by: Armstrong (R) , Bare (D) , Behnke (R) , C. Anderson (D) , Conley (D) , Considine (D) , Dittrich (R) , Emerson (D) , Goeben (R) , Gundrum (R) , J. Anderson (D) , Joers (D) , Kitchens (R) , Krug (R) , Mursau (R) , Neylon (R) , O'Connor (R) , Rettinger (R) , Riemer (D) , Schraa (R) , Snodgrass (D) , Snyder (R) , Tittl (R) , Wichgers (R)

10 cosponsors

Cabral-Guevara (R) , Feyen (R) , Haywood (D) , Hesselbein (D) , Palmeri (D) , Quinn (R) , Ratcliff (D) , Shankland (D) , Spreitzer (D) , Subeck (D)

Votes

Assembly: Report Assembly Amendment 2 adoption recommended by Committee on Campaigns and Elections, Ayes 8, Noes 0

Passed 8–0 Feb 7, 2024 official source full page

No individual roll call was recorded for this vote. Committee votes and some older sessions record totals only.

Assembly: Report passage as amended recommended by Committee on Campaigns and Elections, Ayes 8, Noes 0

Passed 8–0 Feb 7, 2024 official source full page

No individual roll call was recorded for this vote. Committee votes and some older sessions record totals only.

Senate: Public hearing requirement waived by committee on Senate Organization, pursuant to Senate Rule 18 (1m), Ayes 3, Noes 2

Passed 3–2 Mar 11, 2024 official source full page

No individual roll call was recorded for this vote. Committee votes and some older sessions record totals only.

Full history

  1. Nov 9, 2023 · Assembly

    Introduced by Representatives Neylon, C. Anderson, J. Anderson, Armstrong, Bare, Behnke, Conley, Considine, Dittrich, Emerson, Gundrum, Joers, Kitchens, Krug, Mursau, O'Connor, Riemer, Rettinger, Schraa, Snodgrass, Snyder, Tittl, Wichgers and Goeben; cosponsored by Senators Quinn, Spreitzer, Feyen, Hesselbein and Cabral-Guevara

  2. Nov 9, 2023 · Assembly

    Read first time and referred to Committee on Campaigns and Elections

  3. Nov 15, 2023 · Assembly

    Representative Subeck added as a coauthor

  4. Nov 22, 2023 · Assembly

    Representative Haywood added as a coauthor

  5. Nov 22, 2023 · Assembly

    Fiscal estimate received

  6. Jan 8, 2024 · Assembly

    Representative Palmeri added as a coauthor

  7. Jan 9, 2024 · Assembly

    Public hearing held

  8. Jan 12, 2024 · Assembly

    Representative Ratcliff added as a coauthor

  9. Jan 30, 2024 · Assembly

    Executive action taken

  10. Jan 30, 2024 · Assembly

    Assembly Amendment 1 offered by Representative Rozar

  11. Jan 30, 2024 · Assembly

    Assembly Amendment 2 offered by Committee on Campaigns and Elections

  12. Feb 7, 2024 · Assembly

    Report Assembly Amendment 2 adoption recommended by Committee on Campaigns and Elections, Ayes 8, Noes 0

  13. Feb 7, 2024 · Assembly

    Report passage as amended recommended by Committee on Campaigns and Elections, Ayes 8, Noes 0

  14. Feb 7, 2024 · Assembly

    Referred to committee on Rules

  15. Feb 13, 2024 · Assembly

    Placed on calendar 2-15-2024 by Committee on Rules

  16. Feb 14, 2024 · Assembly

    Assembly Substitute Amendment 1 offered by Representative Neylon

  17. Feb 15, 2024 · Assembly

    Read a second time

  18. Feb 15, 2024 · Assembly

    Assembly Substitute Amendment 1 adopted

  19. Feb 15, 2024 · Assembly

    Ordered to a third reading

  20. Feb 15, 2024 · Assembly

    Rules suspended

  21. Feb 15, 2024 · Assembly

    Read a third time and passed

  22. Feb 15, 2024 · Assembly

    Ordered immediately messaged

  23. Feb 15, 2024 · Senate

    Received from Assembly

  24. Feb 19, 2024 · Senate

    Read first time and referred to committee on Senate Organization

  25. Feb 19, 2024 · Senate

    Available for scheduling

  26. Feb 20, 2024 · Senate

    Representative Shankland added as a coauthor

  27. Mar 11, 2024 · Senate

    Public hearing requirement waived by committee on Senate Organization, pursuant to Senate Rule 18 (1m), Ayes 3, Noes 2

  28. Mar 11, 2024 · Senate

    Placed on calendar 3-12-2024 pursuant to Senate Rule 18(1)

  29. Mar 12, 2024 · Senate

    Read a second time

  30. Mar 12, 2024 · Senate

    Ordered to a third reading

  31. Mar 12, 2024 · Senate

    Rules suspended to give bill its third reading

  32. Mar 12, 2024 · Senate

    Read a third time and concurred in

  33. Mar 12, 2024 · Senate

    Ordered immediately messaged

  34. Mar 12, 2024 · Assembly

    Received from Senate concurred in

  35. Mar 15, 2024 · Assembly

    Report correctly enrolled on 3-15-2024

  36. Mar 18, 2024 · Assembly

    Presented to the Governor on 3-18-2024

  37. Mar 21, 2024 · Assembly

    Report approved by the Governor on 3-21-2024. 2023 Wisconsin Act 123

  38. Mar 21, 2024 · Assembly

    Published 3-22-2024