Bills · 2025-2026 Regular Session
Relating to: terms and conditions of gift certificates, gift cards, and other gift obligations and providing a penalty.
Agriculture trade and consumer protection department of Court — Procedure Credit
- Introduced, stopped here
- Passes Assembly, not reached
- Passes Senate, not reached
- Governor signs, not reached
- Law, not reached
Unfamiliar terms? Glossary
What this bill does
Plain-language analysis by the nonpartisan Legislative Reference Bureau
This bill establishes certain terms and conditions with respect to gift certificates, gift cards, and similar items (gift obligations) that are consistent with federal law concerning such gift obligations.
Specifically, under the bill, no person may sell a gift obligation that has an expiration date that is earlier than five years after the date on which the gift obligation was sold or, if the gift obligation is reloadable, five years after the date on which funds were last loaded to the gift obligation.
The bill also includes limitations with respect to fees charged in connection with gift obligations. Under the bill, no person may impose a dormancy, inactivity, or service fee on a gift obligation unless all of the following apply:
1. There has been no activity on the gift obligation in the one-year period ending on the date on which the fee is charged.
2. The gift obligation states in a clear and conspicuous manner the amount of any such fee that may be charged, how often the fee may be charged, and, if applicable, that the fee may be charged for inactivity.
3. No more than one such fee is charged in any given month.
The Department of Agriculture, Trade and Consumer Protection or a district attorney may enforce the provisions of the bill by bringing an action for a civil penalty of up to $10,000. Also, the bill creates a private right of action by which a person may recover the greater of twice the person’s pecuniary loss or $200 for each violation as well as the person’s costs and attorney fees.
Sponsors
Registered lobbying interests · 9
Organizations that registered lobbying activity on this bill with the Wisconsin Ethics Commission. Registration means interest, not a position for or against. Official record
Votes
Assembly: Report Assembly Amendment 1 adoption recommended by Committee on State Affairs, Ayes 10, Noes 0
Passed 10–0 Feb 12, 2026 official source full pageNo individual roll call was recorded for this vote. Committee votes and some older sessions record totals only.
Assembly: Report passage as amended recommended by Committee on State Affairs, Ayes 10, Noes 0
Passed 10–0 Feb 12, 2026 official source full pageNo individual roll call was recorded for this vote. Committee votes and some older sessions record totals only.
Senate: Report concurrence recommended by Committee on Agriculture and Revenue, Ayes 8, Noes 0
Passed 8–0 Mar 11, 2026 official source full pageNo individual roll call was recorded for this vote. Committee votes and some older sessions record totals only.
Full history
- Jan 23, 2026 · Assembly
Introduced by Representatives Novak, Tranel, Brooks, Dittrich, Doyle, Gundrum, Kreibich, O'Connor, Penterman, Behnke and Wichgers; cosponsored by Senator Testin
- Jan 23, 2026 · Assembly
Read first time and referred to Committee on State Affairs
- Feb 3, 2026 · Assembly
Public hearing held
- Feb 6, 2026 · Assembly
Assembly Amendment 1 offered by Representative Novak
- Feb 11, 2026 · Assembly
Executive action taken
- Feb 12, 2026 · Assembly
Report Assembly Amendment 1 adoption recommended by Committee on State Affairs, Ayes 10, Noes 0
- Feb 12, 2026 · Assembly
Report passage as amended recommended by Committee on State Affairs, Ayes 10, Noes 0
- Feb 12, 2026 · Assembly
Referred to committee on Rules
- Feb 16, 2026 · Assembly
Assembly Amendment 2 offered by Representative Novak
- Feb 17, 2026 · Assembly
Representative Donovan added as a coauthor
- Feb 18, 2026 · Assembly
Made a special order of business at 11:43 AM on 2-19-2026 pursuant to Assembly Resolution 14
- Feb 19, 2026 · Assembly
Read a second time
- Feb 19, 2026 · Assembly
Assembly Amendment 1 adopted
- Feb 19, 2026 · Assembly
Assembly Amendment 2 adopted
- Feb 19, 2026 · Assembly
Ordered to a third reading
- Feb 19, 2026 · Assembly
Rules suspended
- Feb 19, 2026 · Assembly
Read a third time and passed
- Feb 19, 2026 · Assembly
Ordered immediately messaged
- Feb 23, 2026 · Senate
Received from Assembly
- Feb 25, 2026 · Senate
Read first time and referred to committee on Agriculture and Revenue
- Feb 26, 2026 · Senate
Representative Subeck added as a coauthor
- Mar 5, 2026 · Senate
Representative Sinicki added as a coauthor
- Mar 10, 2026 · Senate
Public hearing held
- Mar 11, 2026 · Senate
Executive action taken
- Mar 11, 2026 · Senate
Report concurrence recommended by Committee on Agriculture and Revenue, Ayes 8, Noes 0
- Mar 11, 2026 · Senate
Available for scheduling
- Mar 23, 2026 · Senate
Failed to concur in pursuant to Senate Joint Resolution 1