Senate Bill 1140
Algorithmic pricing of essential consumer goods, granting rule-making authority, and providing a penalty
Topics: Agriculture, Trade and Consumer Protection, Department of, Consumer protection, Food, Retail establishment, Trade practice
Stopped in committee
It never got a , so it never came up for a vote. The last day for votes this session was Mar 19, 2026. To try again, a lawmaker would have to start a new bill.
-
Introduced, passed
Mar 19, 2026
-
Committee, stopped here
Stopped here. No public hearing was held.
-
Senate vote, not reached
-
Assembly vote, not reached
-
Governor, not reached
-
Law, not reached
Latest entry in the official record, Mar 30, 2026: “Senator Keyeski added as a coauthor”
It never got a hearing in the Senate Committee on Licensing, Regulatory Reform, State and Federal Affairs. The committee's chair at the time was Chris Kapenga. Chairs decide which bills get a hearing. See every bill that never got a hearing this session.
Following saves it on this device. New actions show on your Following page. You can also get updates in a feed reader.
Embed this on your site
Paste this code into your page. The card shows the latest record each time it loads. Preview the card
The same bill was also filed in the Assembly as AB 1190. That version died when the session ended.
Terms on this page
Committee
A small group of lawmakers that looks at a bill first. Most bills never leave committee.
Public hearing
A meeting where anyone can speak to a committee about a bill, or send written comments.
Senate Joint Resolution 1
The session's calendar. Any bill not passed by its last voting day dies.
Official term: Failed to pass pursuant to SJR 1. More in the glossary
Legislative Reference Bureau
The Legislature's nonpartisan office that drafts bills and writes the summary at the top of each one.
Official term: LRB analysis. More in the glossary
Author
A lawmaker who formally puts a bill forward. The text itself is drafted by the Legislative Reference Bureau.
Official term: Author, coauthor. More in the glossary
Signed on in support
Lawmakers who back a bill without being one of its authors, often from the other chamber.
Official term: Cosponsor. More in the glossary
What it would have done
Summary by the , the Legislature's nonpartisan drafting office. It's their wording, not ours.
This bill imposes restrictions on a grocery store’s use of personalized algorithmic pricing. The bill defines “personalized algorithmic pricing” as pricing established by an algorithm that generates fluctuating prices for consumers based on real-time processing of consumer data. “Consumer data” means 1) data collected from a data broker, an online source, or directly from a consumer about the consumer’s behavior, characteristics, or other personal attributes; or 2) surveillance data collected by means of sensors, cameras, or other devices or methods about a consumer’s behavior, characteristics, or other personal attributes.
The bill defines a grocery retailer as a retail seller of nontaxable packaged food products, personal care products, and other household products (essential consumer goods) that generates more than 50 percent of its annual revenue from the sale of nontaxable packaged food products. A grocery retailer may not: 1) advertise, offer, or sell to a consumer an essential consumer good at a price established through the use of personalized algorithmic pricing unless the price is accompanied by the statement: “This price was set by an algorithm using personal data.”; 2) electronically display in a grocery store, within the same field of vision as the essential consumer good, a price for an essential consumer good that is established through the use of personalized algorithmic pricing; 3) engage in personalized algorithmic pricing that results in an essential consumer good being advertised, offered, or sold to a consumer at a price that can vary based on the consumer’s sex, race, color, creed, disability, sexual orientation, national origin, or ancestry; or 4) purchase from a data broker personal information about a consumer for purposes related to the pricing of an essential consumer good advertised, offered, or sold to the consumer.
Read the full summary Show less
Under the bill, a grocery retailer that violates any of these prohibitions is subject to a forfeiture of up to $1,000 for each violation, except that the forfeiture must be at least $1,000 and not more than $2,000 for a knowing violation. The Department of Agriculture, Trade and Consumer Protection or the Department of Justice may investigate violations and DATCP, DOJ, or a district attorney may bring an enforcement action. In addition, a person aggrieved by a violation may bring a civil action for damages and recovery of attorney fees. DATCP may promulgate rules to administer and enforce the bill’s provisions.
Who's behind it
4 senators are its . All 4 are Democrats.
6 more lawmakers .
See all 10 names Hide the names
Authors (4)
- Tim Carpenter · Democrat, Senate
- Kristin Dassler-Alfheim · Democrat, Senate
- Melissa Ratcliff · Democrat, Senate
- Jeff Smith · Democrat, Senate
Signed on in support (6)
- Ryan Clancy · Democrat, Assembly
- Alex Joers · Democrat, Assembly
- Sarah Keyeski · Democrat, Senate
- Darrin Madison · Democrat, Assembly
- Renuka Mayadev · Democrat, Assembly
- Lori Palmeri · Democrat, Assembly
What happened
-
Mar 30, 2026
1 more senator signed on in support.
-
Mar 23, 2026
The session ended, and the bill died with it.
-
Mar 19, 2026
Sent to the Senate Committee on Licensing, Regulatory Reform, State and Federal Affairs.
-
Mar 19, 2026
Introduced in the Senate.
See the official record, word for word Hide the official record
- Mar 19, 2026 · Senate
Introduced by Senators Smith, Carpenter, Dassler-Alfheim and Ratcliff; cosponsored by Representatives Palmeri, Clancy, Joers, Madison and Mayadev
- Mar 19, 2026 · Senate
Read first time and referred to Committee on Licensing, Regulatory Reform, State and Federal Affairs
- Mar 23, 2026 · Senate
Failed to pass pursuant to Senate Joint Resolution 1
- Mar 30, 2026 · Senate
Senator Keyeski added as a coauthor
Terms on this page
Committee
A small group of lawmakers that looks at a bill first. Most bills never leave committee.
Public hearing
A meeting where anyone can speak to a committee about a bill, or send written comments.
Senate Joint Resolution 1
The session's calendar. Any bill not passed by its last voting day dies.
Official term: Failed to pass pursuant to SJR 1. More in the glossary
Legislative Reference Bureau
The Legislature's nonpartisan office that drafts bills and writes the summary at the top of each one.
Official term: LRB analysis. More in the glossary
Author
A lawmaker who formally puts a bill forward. The text itself is drafted by the Legislative Reference Bureau.
Official term: Author, coauthor. More in the glossary
Signed on in support
Lawmakers who back a bill without being one of its authors, often from the other chamber.
Official term: Cosponsor. More in the glossary
From the Wisconsin Legislature's official record, checked Sep 15, 2026. See the source
Committee
A small group of lawmakers that looks at a bill first. Most bills never leave committee.
Public hearing
A meeting where anyone can speak to a committee about a bill, or send written comments.
Senate Joint Resolution 1
The session's calendar. Any bill not passed by its last voting day dies.
Official term: Failed to pass pursuant to SJR 1
Legislative Reference Bureau
The Legislature's nonpartisan office that drafts bills and writes the summary at the top of each one.
Official term: LRB analysis
Signed on in support
Lawmakers who back a bill without being one of its authors, often from the other chamber.
Official term: Cosponsor