Senate Bill 1171
Prohibiting retail dynamic price gouging of consumer goods and providing a penalty
Topics: Consumer protection, Retail establishment, Trade practice
Stopped in committee
It never got a , so it never came up for a vote. The last day for votes this session was Mar 19, 2026. To try again, a lawmaker would have to start a new bill.
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Introduced, passed
Mar 19, 2026
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Committee, stopped here
Stopped here. No public hearing was held.
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Senate vote, not reached
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Assembly vote, not reached
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Governor, not reached
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Law, not reached
Latest entry in the official record, Jun 1, 2026: “Senator Keyeski added as a coauthor”
It never got a hearing in the Senate Committee on Licensing, Regulatory Reform, State and Federal Affairs. The committee's chair at the time was Chris Kapenga. Chairs decide which bills get a hearing. See every bill that never got a hearing this session.
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The same bill was also filed in the Assembly as AB 1186. That version died when the session ended.
Terms on this page
Committee
A small group of lawmakers that looks at a bill first. Most bills never leave committee.
Public hearing
A meeting where anyone can speak to a committee about a bill, or send written comments.
Senate Joint Resolution 1
The session's calendar. Any bill not passed by its last voting day dies.
Official term: Failed to pass pursuant to SJR 1. More in the glossary
Legislative Reference Bureau
The Legislature's nonpartisan office that drafts bills and writes the summary at the top of each one.
Official term: LRB analysis. More in the glossary
Author
A lawmaker who formally puts a bill forward. The text itself is drafted by the Legislative Reference Bureau.
Official term: Author, coauthor. More in the glossary
Signed on in support
Lawmakers who back a bill without being one of its authors, often from the other chamber.
Official term: Cosponsor. More in the glossary
What it would have done
Summary by the , the Legislature's nonpartisan drafting office. It's their wording, not ours.
This bill prohibits the use of dynamic price gouging in the retail sale of consumer goods.
The bill defines “dynamic price gouging” as using any computational system or model, including artificial intelligence, that processes consumer data to establish a customized price for a specific consumer. “Consumer data” means information 1) purchased from a data broker; 2) capable of being associated with a particular consumer that relates to the consumer’s behavior, characteristics, or other personal attributes and that is obtained by online or in-person surveillance, by using automated systems such as Internet scraping or crawling, or without the consumer’s consent; or 3) related to a consumer that is a prohibited basis of discrimination, such as the consumer’s race, national origin, or sex.
Read the full summary Show less
The bill prohibits a retail seller from offering or selling a consumer good at a price established in whole or in part through dynamic price gouging. A “retail seller” is a person that sells consumer goods, whether in-person or online, to consumers primarily for personal, family, or household use. “Consumer goods” means goods that are packaged by the product’s manufacturer or distributor with a universal product code and that are used or intended for use primarily for personal, family, or household purposes. If a retail seller violates this prohibition, the Department of Agriculture, Trade and Consumer Protection or the Department of Justice may issue a warning notice or commence an action against the retail seller for a civil forfeiture of up to $10,000 or injunctive relief or both.
Who's behind it
7 senators are its . All 7 are Democrats.
10 more lawmakers .
See all 17 names Hide the names
Authors (7)
- Tim Carpenter · Democrat, Senate
- Kristin Dassler-Alfheim · Democrat, Senate
- Chris Larson · Democrat, Senate
- Melissa Ratcliff · Democrat, Senate
- Kelda Roys · Democrat, Senate
- Mark Spreitzer · Democrat, Senate
- Jamie Wall · Democrat, Senate
Signed on in support (10)
- Margaret Arney · Democrat, Assembly
- Ryan Clancy · Democrat, Assembly
- Sarah Keyeski · Democrat, Senate
- Renuka Mayadev · Democrat, Assembly
- Tip McGuire · Democrat, Assembly
- Vinnie Miresse · Democrat, Assembly
- Lori Palmeri · Democrat, Assembly
- Christine Sinicki · Democrat, Assembly
- Shelia Stubbs · Democrat, Assembly
- Randy Udell · Democrat, Assembly
What happened
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Jun 1, 2026
1 more senator signed on in support.
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Mar 23, 2026
The session ended, and the bill died with it.
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Mar 19, 2026
Sent to the Senate Committee on Licensing, Regulatory Reform, State and Federal Affairs.
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Mar 19, 2026
Introduced in the Senate.
See the official record, word for word Hide the official record
- Mar 19, 2026 · Senate
Introduced by Senators Roys, Carpenter, Dassler-Alfheim, Larson, Ratcliff, Spreitzer and Wall; cosponsored by Representatives McGuire, Arney, Clancy, Mayadev, Miresse, Sinicki, Stubbs, Udell and Palmeri
- Mar 19, 2026 · Senate
Read first time and referred to Committee on Licensing, Regulatory Reform, State and Federal Affairs
- Mar 23, 2026 · Senate
Failed to pass pursuant to Senate Joint Resolution 1
- Jun 1, 2026 · Senate
Senator Keyeski added as a coauthor
Terms on this page
Committee
A small group of lawmakers that looks at a bill first. Most bills never leave committee.
Public hearing
A meeting where anyone can speak to a committee about a bill, or send written comments.
Senate Joint Resolution 1
The session's calendar. Any bill not passed by its last voting day dies.
Official term: Failed to pass pursuant to SJR 1. More in the glossary
Legislative Reference Bureau
The Legislature's nonpartisan office that drafts bills and writes the summary at the top of each one.
Official term: LRB analysis. More in the glossary
Author
A lawmaker who formally puts a bill forward. The text itself is drafted by the Legislative Reference Bureau.
Official term: Author, coauthor. More in the glossary
Signed on in support
Lawmakers who back a bill without being one of its authors, often from the other chamber.
Official term: Cosponsor. More in the glossary
From the Wisconsin Legislature's official record, checked Sep 15, 2026. See the source
Committee
A small group of lawmakers that looks at a bill first. Most bills never leave committee.
Public hearing
A meeting where anyone can speak to a committee about a bill, or send written comments.
Senate Joint Resolution 1
The session's calendar. Any bill not passed by its last voting day dies.
Official term: Failed to pass pursuant to SJR 1
Legislative Reference Bureau
The Legislature's nonpartisan office that drafts bills and writes the summary at the top of each one.
Official term: LRB analysis
Signed on in support
Lawmakers who back a bill without being one of its authors, often from the other chamber.
Official term: Cosponsor