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Bills · 2025-2026 Regular Session

SB 758

Died at session end Official bill text Atom feed

Relating to: social media platforms’ treatment of minors and providing a penalty. (FE)

Children Data processing Family Family — Support Justice department of Juvenile court Youth Zoning

  1. Introduced, stopped here
  2. Passes Senate, not reached
  3. Passes Assembly, not reached
  4. Governor signs, not reached
  5. Law, not reached

Unfamiliar terms? Glossary

What this bill does

Plain-language analysis by the nonpartisan Legislative Reference Bureau

This bill creates certain prohibitions related to social media platforms’ treatment of minors. “Social media platform” is defined in the bill to mean a public or semipublic online website, service, or application that 1) is used by a minor in this state; 2) allows users to construct a public or semipublic profile for the purposes of using the website, service, or application; 3) allows users to create or post content that is viewable by other users, including on message boards, in chat rooms, or through a landing page or main feed that presents the user with content generated by other users; and 4) allows users to privately message each other as a significant part of the provision of the website, service, or application.

The bill prohibits social media platforms from gathering, using, selling, offering, or retaining data relating to a minor’s use of or interaction with a social media platform. The bill also prohibits social media platforms from selecting, prioritizing, deprioritizing, or recommending content for a minor based on data gathered about the minor or from a device used by the minor to access the Internet. The bill contains certain exceptions to these prohibitions, including that a social media platform may gather and retain the data necessary for a minor to establish and maintain the minor’s social media platform account, and a social media platform may suggest content for a minor in response to a specific search conducted by the minor on the social media platform. The bill requires social media platforms to employ a reliable, industry-accepted method approved by the Department of Justice that determines whether a user of the social media platform is a minor, and requires social media platforms to prevent targeted advertising from being shown to a minor user of the social media platform.

The bill requires DOJ to create and maintain a website to receive complaints, information, or referrals from the public regarding a social media platform’s alleged compliance or noncompliance with the bill. DOJ may investigate violations of the provisions in the bill and may bring an action in the name of the state seeking a civil forfeiture of not more than $5,000 per violation, attorney fees, court costs, injunctive relief, and other relief or course of action that a court deems reasonable.

Sponsors

Introduced by: Dassler-Alfheim (D) , Keyeski (D) , L. Johnson (D) , Pfaff (D) , Roys (D) , Wall (D) , Wanggaard (R) , Wirch (D)

14 cosponsors

Fitzgerald (D) , Joers (D) , Mayadev (D) , McCarville (D) , McGuire (D) , Miresse (D) , Palmeri (D) , Prado (D) , Sinicki (D) , Snodgrass (D) , Stroud (D) , Stubbs (D) , Tenorio (D) , Udell (D)

Registered lobbying interests · 2

Organizations that registered lobbying activity on this bill with the Wisconsin Ethics Commission. Registration means interest, not a position for or against. Official record

Full history

  1. Dec 12, 2025 · Senate

    Introduced by Senators Roys, Wall, Pfaff, L. Johnson, Keyeski, Wanggaard, Wirch and Dassler-Alfheim; cosponsored by Representatives McGuire, Fitzgerald, McCarville, Miresse, Palmeri, Prado, Sinicki, Snodgrass, Stroud, Stubbs, Tenorio and Udell

  2. Dec 12, 2025 · Senate

    Read first time and referred to Committee on Utilities, Technology and Tourism

  3. Feb 18, 2026 · Senate

    Representative Joers added as a cosponsor

  4. Mar 4, 2026 · Senate

    Public hearing held

  5. Mar 19, 2026 · Senate

    Representative Mayadev added as a cosponsor

  6. Mar 23, 2026 · Senate

    Failed to pass pursuant to Senate Joint Resolution 1