Bills · 2025-2026 Regular Session
Relating to: outdoor advertising signs that do not conform to local ordinances and that are affected by certain transportation-related projects; compensation for takings of signs, and appraisals upon which jurisdictional offers are based. (FE)
Billboard Eminent domain Road — Construction and repair Transportation department of — Roads
- Introduced, completed
- Passes Assembly, completed
- Passes Senate, stopped here
- Governor signs, not reached
- Law, not reached
Unfamiliar terms? Glossary
What this bill does
Plain-language analysis by the nonpartisan Legislative Reference Bureau
This bill revises the standards governing the treatment of outdoor advertising signs that do not conform to local ordinances (nonconforming signs) and that are affected by certain transportation-related public projects, prohibits the use of the “unit rule” in the condemnation of signs, and limits the use of certain appraisals as the basis for a jurisdictional offer.
Under current law, if a highway project of the Department of Transportation causes the realignment of a nonconforming sign, the realignment does not affect the sign’s nonconforming status under the ordinance. “Realignment” is defined as relocation on the same site. Also under current law, if DOT proposes the realignment of a sign in connection with a highway project, DOT must notify the municipality or county that adopted the ordinance to which the nonconforming sign does not conform of the sign’s proposed realignment. The municipality or county may then petition DOT to condemn the sign instead of realigning the sign, but must pay DOT for certain costs of condemnation if DOT succeeds in condemning the sign.
This bill expands the types of projects covered and replaces the realignment provision with a repositioning provision. Under this bill, if a state or local transportation project for which DOT has allocated state or federal funds (covered project) causes the removal or reduces the visibility of a nonconforming sign, the sign’s nonconforming status under the ordinance is not affected if the sign is repositioned within the political subdivision in a manner approved by the political subdivision. Repositioning under the bill means raising, lowering, rotating, or adjusting the sign or moving the sign to another location. In general, the bill requires that the characteristics of a nonconforming sign be the same after repositioning as before repositioning. If a sign is repositioned, the agency undertaking the covered project must pay to the sign owner the actual replacement costs incurred by the sign owner in repositioning the sign. The bill requires that replacement costs be determined by using the moving cost agreement for the relocation of outdoor advertising signs.
Also under this bill, the agency that undertakes a covered project proposes the repositioning a nonconforming sign in connection with the project, that agency must notify the municipality or county that adopted the ordinance to which the sign does not conform of the sign’s proposed repositioning. The municipality or county may then petition the agency to condemn the sign instead of repositioning, but must pay the agency for certain costs of condemnation if the agency succeeds in condemning the sign.
This bill also prohibits the use of the “unit rule” in the condemnation of signs. In general, for properties owned by multiple parties, the “unit rule” limits the liability of a condemnor to the fair market value of the property taken, notwithstanding the potential loss in property value to the separate parties. This bill provides that, for signs, a condemnor must pay values for 1) the value of the sign and any lease related to the sign, 2) the loss in value to other signs of the owner caused by the removal of the sign, and 3) with regard to the owner of the real property on which the sign is located, the loss of the right to erect and maintain the sign. The bill specifically provides that these amounts are not limited to the fair market value of the property as an undivided whole.
This bill also prohibits a condemnor from using as an appraisal upon which a jurisdictional offer is based any appraisal in which the amount of the owner’s appraised loss is less than 85 percent or more than 115 percent of the amount of the owner’s loss provided in the jurisdictional offer.
What it would cost
Fiscal estimates filed by state agencies, as official PDFs
Sponsors
Registered lobbying interests · 9
Organizations that registered lobbying activity on this bill with the Wisconsin Ethics Commission. Registration means interest, not a position for or against. Official record
- Association of Wisconsin Tourism Attractions
- City of Madison
- Destinations Wisconsin
- League of Wisconsin Municipalities
- National Federation of Independent Business
- Outdoor Advertising Association of Wisconsin
- Scenic Wisconsin (formerly Citizens for a Scenic Wisconsin)
- Wisconsin Grocers Association
- Wisconsin Restaurant Association
Votes
Assembly: Report passage recommended by Committee on Transportation, Ayes 4, Noes 2
Passed 4–2 Dec 17, 2025 official source full pageNo individual roll call was recorded for this vote. Committee votes and some older sessions record totals only.
Senate: Report concurrence recommended by Committee on Transportation and Local Government, Ayes 3, Noes 2
Passed 3–2 Feb 4, 2026 official source full pageNo individual roll call was recorded for this vote. Committee votes and some older sessions record totals only.
Senate: Public hearing requirement waived by committee on Senate Organization, pursuant to Senate Rule 18 (1m), Ayes 3, Noes 2
Passed 3–2 Mar 16, 2026 official source full pageNo individual roll call was recorded for this vote. Committee votes and some older sessions record totals only.
Full history
- Oct 9, 2025 · Assembly
Introduced by Representatives Goeben, O'Connor, Doyle, B. Jacobson, Kreibich, Melotik, Mursau, Penterman, Spiros, Murphy and Brill; cosponsored by Senators Feyen, Nass and Wanggaard
- Oct 9, 2025 · Assembly
Read first time and referred to Committee on Transportation
- Nov 12, 2025 · Assembly
Public hearing held
- Dec 3, 2025 · Assembly
Executive action taken
- Dec 17, 2025 · Assembly
Report passage recommended by Committee on Transportation, Ayes 4, Noes 2
- Dec 17, 2025 · Assembly
Referred to committee on Rules
- Jan 13, 2026 · Assembly
Placed on calendar 1-15-2026 by Committee on Rules
- Jan 15, 2026 · Assembly
Read a third time and passed
- Jan 15, 2026 · Assembly
Ordered immediately messaged
- Jan 15, 2026 · Assembly
Read a second time
- Jan 15, 2026 · Assembly
Ordered to a third reading
- Jan 15, 2026 · Assembly
Rules suspended
- Jan 16, 2026 · Senate
Received from Assembly
- Jan 16, 2026 · Senate
Read first time and referred to committee on Transportation and Local Government
- Jan 22, 2026 · Senate
Fiscal estimate received
- Feb 4, 2026 · Senate
Executive action taken
- Feb 4, 2026 · Senate
Report concurrence recommended by Committee on Transportation and Local Government, Ayes 3, Noes 2
- Feb 4, 2026 · Senate
Available for scheduling
- Mar 16, 2026 · Senate
Public hearing requirement waived by committee on Senate Organization, pursuant to Senate Rule 18 (1m), Ayes 3, Noes 2
- Mar 16, 2026 · Senate
Placed on calendar 3-17-2026 pursuant to Senate Rule 18(1)
- Mar 17, 2026 · Senate
Read a second time
- Mar 17, 2026 · Senate
Ordered to a third reading
- Mar 17, 2026 · Senate
Rules suspended to give bill its third reading
- Mar 17, 2026 · Senate
Read a third time and concurred in
- Mar 17, 2026 · Senate
Ordered immediately messaged
- Mar 18, 2026 · Assembly
Received from Senate concurred in
- Mar 24, 2026 · Assembly
LRB correction
- Mar 24, 2026 · Assembly
Report correctly enrolled on 3-24-2026
- Apr 2, 2026 · Assembly
Presented to the Governor on 4-2-2026
- Apr 8, 2026 · Assembly
Report vetoed by the Governor on 4-8-2026
- May 12, 2026 · Assembly
Placed on calendar 5-12-2026 pursuant to Joint Rule 82 (2)(a)
- May 13, 2026 · Assembly
Failed to pass notwithstanding the objections of the Governor pursuant to Joint Rule 82